I use both Facebook and Twitter regularly, however, I use them both completely differently.

What’s weird is, no one tells us how to use these social networks, but all users use Facebook and Twitter pretty similarly.

For me, Twitter is for putting out short thoughts or ideas. WIth a 140-character limit, there’s really not room for much more than a sentence and a link.

Facebook, on the other hand, can handle more long-form stories. In addition to photos or links, people often type up a considerable amount of text to provide context and insight.

As a marketer, it’s important to keep these things in mind when developing campaigns for Social Media.