Archives for posts with tag: social

During March, I travelled to St. Louis to work with my favorite local advertising agency.

I had interned there twice before, and they asked me to come back to produce a video for Coors.

During my internship, I proved to my superiors that I have a lot of passion for two things – video production and social media. So naturally, when the agency had a video to produce for a Coors social media campaign, they called me up.

I can’t say too much about this campaign because it hasn’t officially been launched yet, but this is a teaser video.

I spent one full weekend producing this video, and I’m pretty happy with how it turned out. Coors is also using the video at some distributor conferences, so I’m happy with the results.


Blogging is something that I do not do very frequently. Sure, I blog “once a week” for my Journalism courses, but I am just doing it to get posts online.

As I get older, I find myself increasingly obsessed with certain subjects – social media, bicycling, reddit, film. All of these are awesome topics for a blog.

When I get out of school, I’d like to start a blog about bicycling. My blog will inform cyclists about the coolest and newest biking technology.

I recently got a GoPro camera, and I plan on filming some videos with that and putting them up!

I use both Facebook and Twitter regularly, however, I use them both completely differently.

What’s weird is, no one tells us how to use these social networks, but all users use Facebook and Twitter pretty similarly.

For me, Twitter is for putting out short thoughts or ideas. WIth a 140-character limit, there’s really not room for much more than a sentence and a link.

Facebook, on the other hand, can handle more long-form stories. In addition to photos or links, people often type up a considerable amount of text to provide context and insight.

As a marketer, it’s important to keep these things in mind when developing campaigns for Social Media.